Shopper Marketeer Off Trade - Alken Maes

Shopper Marketeer

Off Trade

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Shopper Marketeer

At Alken-Maes, part of global player Heineken, we are constantly looking for talent to drive results with our strong brands such as Maes, Cristal, Grimbergen, Desperados, Affligem, (let’s stop there before you get too thirsty to read any further…). 

So, are you looking for a job with impact? One in which you can contribute from the core to the growth of Alken-Maes, in partnership with our retail customers? Is a pack of driven, pragmatic, passionate, warm-hearted brandbrewers something you want to be a part of? And can you combine solid analytical skills with a commercial flair?

Stay tuned, we might have something refreshing for your taste… Become our new Shopper Marketeer!

What does a Shopper Marketeer at Alken-Maes do?

As a Shopper Marketeer Off Trade, you are part of our Off Trade Development team, which helps reinforce the position of Alken-Maes as a partner to our customers. The team ensures the positive evolution of availability, visibility and sales of our brands at the points of sale. In this job, you work closely together with the Marketing department, field colleagues and with the Key Account Managers. You report to the Category and Shopper marketing Manager.

You’re in your element when doing this

You have full ownership of the deployment and performance of your respective brand portfolio for the Off Trade channel. Your key responsibilities are:

General focus:

  • Responsible for closely monitoring our business performance across brands and customers with the intent to course correct where needed for optimal results.

  • Ownership on optimizing resource allocation to best fit the needs of your brand portfolio on customer and channel level.

  • Ownership on how best to influence the path to purchase of shoppers to drive instore conversion on your brand portfolio.

  • Responsible for determining the channel strategy for your brands, focus on where to play and how to win.

Sales Focus:

  • Translation of shopper insights into a compelling trade story from category point of view for your brands towards customers as well as building channel and customer activation plans linked to the insights gathered.

  • Responsible for setting up tailor made activations for your brands at key customers

  • Connection point for your brand portfolio for any questions from Sales point of view

  • Frame recommendations regarding promo strategy (assortment, mechanics, …)

 Field Focus:

  • Responsible for driving excellence in execution for your brands (KPI’s, Picos, …)

  • Development of brand activations for deployment on the shopfloor by Field teams

  • Connection point for your brand portfolio for any questions from Field point of view

Marketing Focus:

  • Translation of brand visual identity onto efficient and impactful POS materials for our field force.

  • Translation of national campaigns into BTL plans to ensure through the line execution of our brand plans.

  • Part of a business team around a strategic brand to create and execute the off trade plan

One look in the mirror tells you

  • You have at a Master degree or equivalent through experience.

  • You have at least 3-5 years professional experience from which 2 years in a Trade Marketing or Category Management role.

  • You work in an organized manner and you are an excellent planner.

  • You work very precisely, and you have an eye for detail.

  • You are very pragmatic and hands-on.

  • You are a team player and solid in stakeholder management

  • You have good communication skills and you find it easy to maintain contacts with different stakeholders.

  • You have a critical mind and are creative in looking for improvements.

  • You are eager to learn, with the ambition to grow within the job and within the organization.

  • You are fluent in Dutch, English and French.

What's in it for you? Unbottle it!

You will be joining a dynamic and interesting company where we all work towards one goal: serving consumers wonderfully refreshing beers and ciders. We're local and international. Alken-Maes combines a 100% local product with all the opportunities that Heineken offers as an international group. The best of both worlds, right? An exciting job in which no two days are the same. With what you’ll learn here, you can go in any direction.

Next to that, we of course offer you an attractive salary package with various fringe benefits such as group and hospitalization insurance, eco & meal vouchers and 33 leave days. Did we mention Thirsty Thursdays in our rooftop bar with refreshingly outgoing colleagues eager to meet you?

Interested and want to have a chat? The first round’s on us!