Belgium FMCG Insights 2025

Over the past decade, the Belgian FMCG market has experienced a remarkable transformation. From steady growth in the mid-2010s to pandemic-driven shocks, inflationary pressures, and the accelerated

rise of private labels, our industry has been tested in unprecedented ways. These shifts have not only re- shaped competitive dynamics but also redefined shopper expectations and consumption patterns.

This report, FMCG Belgium 2014–2025: A Decade in Transition, draws on the robust data of NielsenIQ to map the key trends that have guided our market through a period of volatility and renewal. It highlights the inflection points that shaped growth, the categories that led the charge, and the evolving balance between private labels and national brands.

Our ambition with this study is to provide retailers, manufacturers, and stakeholders with a clear, data-driv- en understanding of where the market stands today—and where it is headed tomorrow. More than a snap- shot of numbers, it is a tool to guide strategic choices in a context where growth must be earned through

relevance, differentiation, and innovation. At Gondola Academy, we are proud to support the Belgian retail and FMCG community with insights that foster knowledge, dialogue, and progress. We invite you to use this report as both a mirror of the past and a compass for the future.