Why are low-end retailers (LERS) successful and how could consumer packaged goods (CPG) brands and retailers fight back?

Low-End Retail is a huge success in Europe and BeLux. In Belgium it represents a 1% market

share of all FMCG, increasing to 2.1% when looking only at home & personal care based on the

GfK definition of Low-End Retail (1).

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