• Academy Studies • Maxim Aerden •
The retail industry is changing significantly as consumers are getting accustomed to e-commerce, but how well has the Belgian DIY & gardening sector adapted? How are the traditional players doing online, and what can be done to further boost online transactions?
In this white paper by bpost and The Retail Academy, we take a closer look at the DIY & gardening sector. We got in touch with consumers on the shop floor, conducting interviews to find out what stops them from buying online. We have also defined several critical factors that retailers need to be working on to convince their customers to buy online in order to further develop and optimise e-commerce in the sector. These factors are outlined in order of importance further on in the paper.
Before getting to the crux of the study, it is important to have an idea of the current status of the DIY & gardening sector in Belgium. We therefore start by providing a broad overview of the biggest players and how they are performing both on- and offline.
Enjoy the read and do not hesitate to contact us should you have any further questions!
Interview met Silvia Wiesner, general manager van Unilever België en Luxemburg
Interview met Sebastien Sintobin, de eerste zelfstandige Jumbo-uitbater van België
Dossiers: kaas, warme sauzen, charcuterie, kant-en-klaarmaaltijden, feestproducten...
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