Connected retail is more than a buzzword… it’s a clear call to action to remain competitive and be successful in today’s market.

Both retailers and suppliers are convinced that the omni-channel approach is not the final answer and believe that a more integrated approach is necessary in order to be able to respond to new consumer trends. They do, however, have low selfesteem in terms of the targetability of goals and what to prioritise. Both retailers and manufacturers understand that the ‘phygital’ shop (physical + digital) is a key target, though integrating the remainder of the value chain seems to have been forgotten. Connected retail still appears to be in the early stages of a major trend and actual organisation model.

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