Are you contemplating to offer your products online? Or do you already own a webshop, and are you considering marketplaces such as or Amazon as the next step in your e-journey?

Marketplaces are immensely popular, with the two international giants, Amazon and Alibaba, attaining a collective valuation of over 1,2 trillion US dollar.[1] It almost seems like a no-brainer to participate on these hugely successful platforms, but have you really considered the benefits and the pitfalls of joining one? Is your business suited for marketplaces?

In this white paper, The Retail Academy and bpost have identified the key insights and statistics that will guide you in your decision whether or not to join a marketplace. Get acquainted with the absolute strengths of marketplaces, and prepare yourself for possible pitfalls. Most of all, enjoy the read!

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