• Academy Studies • Maxim Aerden •
As DIY & Garden retail is under continuous price and promotional pressure, we want to find out why consumers buy a distinct range of products at a certain retailer, how their buying decision is influenced and how loyal they are to one or more retailers in general.
The results allow retailers and suppliers to adapt their strategy in order to serve the consumer in a better way without having to sacrifice margins.
The e-survey was conducted in August-September 2017. Consumers were invited by email, and in the e-newsletters from Gamma and Hubo. The target group was clearly the DIY and Garden consumer in Belgium. SCOPE - METHOD
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