Key Account Manager Belgium - Naïf

Can you help to make Naif the biggest baby brand in Belgium?

About Naïf

When Jochem and Sjoerd both became dads for the first time in 2013, they realized that baby care products were full of harmful ingredients. Driven to make a change, Naïf was born. 

"Every human is naturally born naive: pure, honest and innocent. We want to keep it that way." – Jochem Hes en Sjoerd Trompetter, founding fathers Naïf.

Our mission is to change the world of personal care, and to protect and care for the environment that our children (and their children) will live in at all costs. So we choose to make personal care products that are mild for sensitive skin and less harmful for our planet. We were the first brand to introduce plastic-free wet wipes in the Netherlands, and we actively campaign against the use of microplastics in personal care products.

We have everything you need for your baby, from diaper cream to plastic-free wipes, shampoo and even sunscreen. The sensitive baby skin doesn’t need a lot if you ask us, and definitely no bad stuff. That’s why Naïf products are made with natural ingredients, and without mineral oils, microplastics or SLES. We choose high quality ingredients because your baby only deserves the best. Good care, worry-free.

Your role

As Key Account Manager Belgium at Naif, you play a vital role in strengthening our position in the Belgium market. Naif is growing rapidly, also in Belgium, and there is still much more room for acceleration in the Belgium market, while making a true impact.

We are currently looking for a hands-on, energetic and commercially driven Key account manager to join our Benelux Retail team. This role is made for people with proven track records in the Belgium retail landscape and experience with head office contact. We look for someone who is good at building relationships, but also dares to jump on new opportunities and puts a lot of effort in growing the business.

What will you do?

• You will be P&L responsible for the full BE business, an important growth market for Naïf, including retail, pharmacy and independent stores. Such as Delhaize and Colruyt.

• You will be part of the Benelux Retail team, reporting into our lead KAM.

• Together you will develop an ambitious growth plan for Belgium and will join our monthly business review to report on progress.

• Being a small company, you will also have a direct impact on our marketing plans & product development pipeline, ensuring everything is optimized for BE

• You are responsible the day-to-day execution of your plan in BE, mainly: 

  • Maintain a good relationship with our (retail) partners

  • Continuously optimizing our assortment & listings in retail including creation of new listings, launching in new retail environments, trouble shooting, resolving issues related to delayed orders & and shipping discrepancies, or out of stock items

  • Track performance and adjust plans where needed. Make sure that our brand look amazing in both the stores & on digital shelf

• You analyze weekly/monthly sales sell in, sell out, market share developments and you report on progress

• You work in close collaboration with other (internal) stakeholders, including the Dutch country team, marketing, finance and operations colleagues

What will you bring?

• You live our core values: You are honest, curious, open-minded, and straightforward. You are creative, dream big, and prioritize people. You take responsibility, even when things go wrong, and share what you learn with others.

• You are passionate about our mission and want to help us turn the personal care industry upside down.

• You have 3-5 years experience in (Key) account management in Belgium.

• You are results-oriented, not scared of deadlines or working under pressure; You are able to handle multiple projects at the same time.

• You are an excellent communicator, effective at getting people on board with your ideas, vision & commercial view.

• You are an analytical thinker with the ability to develop and execute innovative commercial strategies, supported by data.

• You are available full-time (32-40hrs/week).

• You are fluent in Flemish & English/Dutch; French fluency is a big plus.

• You will be mainly working from Belgium, but you are also willing to travel to our beach-side office in Scheveningen, Netherlands, every other week.

Working at Naïf

At Naïf, we aim to change the world of personal care. It can and must be done better as 9 out of 10 personal care products still contain plastic. We believe in a world where only the best ingredients are used for baby skin and where microplastics are no longer found in a baby's bath or care routine. Working at Naïf is not just a job; you truly can contribute to a change in the world of personal care! And the job comes with:

• An unique opportunity to use your commercial experience for the good and make a positive impact.

• Working in a start-up culture full of energy, impact, freedom, and a motivated team.

• At least 25 vacation days per year on a full-time basis (or some more, if needed).

• A discount on a gym membership at Urban Sports Club.

• An annual impact and volunteer day and inspiration sessions from sustainability pioneers.

• We love to celebrate successes and organize many fun team activities together.

• And of course, many Naïf products..