Advanced Retail Media : A two-day expert training to master retail media, aimed at experienced marketers, media planners and retail professionals

Advanced Retail Media : A two-day expert training for mastering retail media and achieving advanced performances

Take your Retail Media expertise to the next level!

Retail media is more than just advertising on e-commerce platforms. To maximize its impact, it is essential to master activation and performance measurement strategies. This advanced training course will guide you through all the stages of a 360° retail media campaign, from defining objectives to optimizing results, including audience segmentation, data collaboration and the use of dedicated tools.

This exclusive training is tailored specifically for the Belgian market, featuring real-life best practices from leading players like Carrefour, Delhaize, Bol.com, Medi-Market, DPG Media, Ads & Data, TikTok, and Rossel - all brought together to inspire and elevate your strategy.

This intensive 2-day training (4 and 11 September) is designed for experienced marketers, media planners and retail professionals who want to master advanced retail media techniques - both in-store and across digital platforms.

What You’ll learn :

• Strategic mastery of retail media planning and execution
• Advanced targeting techniques to boost engagement and ROAS
• In-depth analysis of tools and platforms for campaign execution
• Data collaboration and privacy - leveraging first-party data while staying compliant
• Retail media optimization - best practices, A/B testing, and troubleshooting
• Emerging trends - AI-driven personalization, shoppable media and sustainability in retail media

Who Should Attend? This masterclass is not for beginners. It is designed for:

• Marketing and communication professionals (digital marketers, media planners, and brand managers)
• Retail managers and advertisers with prior knowledge of retail media
• Professionals with a solid understanding of retail media terminology and execution

What You’ll walk away with :

• A clear checklist for launching and optimizing retail media campaigns
• Practical insights from real-world case studies and expert discussions
• A deep understanding of retail media networks, platforms and advanced targeting
• The ability to measure and optimize retail media performance with confidence
• A competitive edge in navigating future retail media trends

Trainers

Language

This training session will be conducted in English.

If you attended the Retail Media Discovery training on June 5, you receive a 20% discount on this training.