Google Analytics

woensdag, 8 maart, 2017 - 14:00 tot 18:00

 

Google Analytics Advanced

 

Recap of basic training:

 

- standard & custom reports

- goal setup

- custom campaign tracking

 

Advanced topics:

How to get the website data that you need:

- Event tracking

- Ecommerce tracking for ecommerce and non-ecommerce websites

How to use Google Analytics data to optimise your Adwords marketing:

- Account linking

- Adwords reports in Google Analytics

- Google Analytics data in Adwords

 How to use Google Analytics to optimise your online marketing:

- Channel grouping

- Multi-channel reports

- Import of cost data

 

There will be questions and/or exercises for each topic. 

Therefore it is highly recommended that all participants bring their own laptop and have access to the Google analytics account of their company.