It's in October 2012 Dirk Van Ham took over the position of Country Director Benelux Diageo, one of the world's leading alcohol and spirits. He replaces Matthew Comard, now vice president of Diageo's Global Travel & Middle East Americas. Having started in 2001 as a Field Sales Director Belgium, he held various positions before, in 2009, to invest fully in the international customer relationships. We know the result of his efforts: the Customer Collaboration Center Diageo in London. Your favorite magazine was widely reported last May.